Mark Delman is a marketing and general management professional with a portfolio of accomplishments and a track record of creating competitive advantage for both existing and new businesses.
In January 2012, Delman founded ChickenWaterer.com to manufacture and sell an improved watering system for small flocks of birds. Called the BriteTap, this patent pending watering dispenser is the first of a planned series of product innovations for those engaged in urban farming and homesteading.
Delman began his career as an account executive at the Bloom Advertising Agency in New York and holds a Gold Advertising Effectiveness Award (Effie) for work done on behalf of his client, Pentax Corporation.
He then worked in brand management at Kraft Foods on a diverse series of businesses including Kraft Macaroni & Cheese, Kraft Salad Dressing, Parkay Margarine and Miracle Whip. Notable achievements during this time frame include: increasing revenue on Kraft Macaroni and cheese by successfully deploying an integrated marketing campaign to extend usage of the product, developing a competitive defense plan that is considered a “gold standard” at Kraft, and reversing 7 years of revenue and share declines on Parkay Margarine by modeling the relationship between price and share and optimizing trade spending.
Subsequently, Delman was Director of Brand & Market Development at Eastman Kodak where he was responsible for developing and launching new products. During this period, he launched Kodak’s NexPress 2100 digital printing press. He also pioneered the customized postage stamp category launching Picture Postage Stamps in the UK and Canada. He built on this success at Endicia where he led the company's internet photo stamp business, acquiring customers, cutting costs, and launching desk top software to grow revenue and share.
Delman then was Vice President of Marketing at Reputation.com and was responsible for the company's rebranding and direct TV efforts.
Delman holds both a B.A. and an MBA from the University of Chicago. He has four patents for work done at Kodak.
- (408) 239-3026